The new QPS logo incorporates a hummingbird icon, which embodies the key attributes of nimble, agile, flexible and speedy. The tag line ‘Custom-Built Research’ is ideal to support the company’s rebranding efforts as it represents the broad set of services that QPS delivers to clients globally.

The new QPS logo incorporates a hummingbird icon, which embodies the key attributes of nimble, agile, flexible and speedy. The tag line ‘Custom-Built Research’ is ideal to support the company’s rebranding efforts as it represents the broad set of services that QPS delivers to clients globally.